Professional Experience

Director of Marketing
Politics and Prose Bookstore, Washington, DC
November 2020 - Present

• Determines and executes comprehensive marketing strategies.
• Responsible for creative direction and editorial design of digital and print products.
• Leads a team of professionals towards data-driven goals and graphic design deliverables.
• Develops content marketing, targeted email campaigns, and innovative engagement solutions.
• Oversees social media strategies across Instagram (39.6K followers), Twitter (51.7K followers), and YouTube (162K subscribers).
• Implements strategies to grow weekly email subscribers (49,000 to 71,000 in six months).
• Responsible for branding and visual communication across digital platforms and print products.
• Collaborates with external partners and stakeholders at the Library of Congress National Book Festival, the Aspen Ideas Festival, Gaithersburg Book Festival, and others.

Website and Online Marketing Manager
Politics and Prose Bookstore, Washington, DC
February 2018 - November 2020

• Managed Drupal-based e-commerce website with 3,000 hits per day.
• Created graphic designs, logos, and branding for use across websites, social media, apparel (t-shirts, hats), and print (brochures, posters, bookmarks, etc.).
• Designed ads for magazines such as Bookforum and New York Review of Books.
• Collaborated on content and layout for weekly email with 49,000 subscribers.
• Designed art and layout for monthly print newsletter with circulation of 15,000.
• Monitored metrics and trends from Google Analytics and Mailchimp to create internal reports that guide marketing strategies and initiatives.

Field Agent (part-time)
Atlas Obscura Society, DC
January 2018 - August 2019

• Produced immersive experiences, walking tours and salon-type events about DC history, humanities, science, and exploration.
• Networked with expert speakers and partner organizations to create successful public programming and outreach.
• Prepared budgets, invoices, donation receipts for nonprofits, and other financial management tasks.

Writer, Editor, and Web Designer
Freelance
May 2017 2018 - January 2018

• Researched, developed, and wrote articles and features on visual culture, literature, the humanities, and professional development for outlets such as Literary Hub and the MLA’s Connected Academics.
• Designed and hosted websites and blogs for writers, scholars, and academic colloquia.
• Edited and proofread manuscripts and coached writers through the research, development, drafting, and submission of book projects.

Writer and Donor Communications
International Medical Corps, Washington, DC
October 2015 - April 2017

• Collaborated with public health professionals to develop, write, and edit concept notes, grant proposals, and comprehensive reports for corporate donors and foundations.
• Engaged with corporations, non-profits, and other stakeholders to communicate humanitarian needs.
• Wrote articles for crowd-funding websites and social giving campaigns.
• Prepared slide decks and infographics for outreach and resource development.
• Managed projects, tracked revenue, and analyzed budget for $12,000,000 gifts-in-kind program.

Graduate Assistant, Graduate Enrollment Management
The George Washington University, Washington, DC
July 2014 - September 2015 (previously July 2010 - August 2012)

• Maintained content and accuracy of Drupal-based university webpages.
• Contributed messaging to digital and print ads promoting GW’s graduate programs.
• Updated database of prospective applicants to improve engagement.
• Led campus tours to incoming and prospective graduate students and international delegations.
• Managed email correspondence and telephone inquiries about programs of study.
• Developed training manual to improve processes and procedures for graduate assistants.

Intern, Bureau of Education and Cultural Affairs (part-time)
U.S. Department of State, Washington, DC
February 2015 - June 2015

• Edited grant solicitations and funding notices to meet federal legal requirements and guidelines.
• Wrote memos and briefs and ghostwrote prepared remarks for State Department officials.
• Contributed content to the Twitter feed for the International Visitor Leadership Program (@StateIVLP), which hosts 4,500 international participants annually.

Adjunct Professor of English
The George Washington University, Washington, DC
August 2012 - May 2014

• Taught beginning research and writing to 20 undergraduate students per semester.
• Lectured on topics related to English literature, visual culture, and the humanities after 1700.
• Led workshops in using digital literacy, conducting research and analysis, and writing and editing projects to deadline.
• Served as Vice President of Professional Development for the English Graduate Student Association.
• Co-founded the Digital Humanities Working Group.

Skills

• HTML, CSS, working knowledge of JavaScript and PHP, Timeline.js, Storymap.js
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver), Procreate
• Drupal, Wordpress, CMS management
• Microsoft Office (Outlook, Word, Excel, PowerPoint, Sharepoint)

Education

Ph.D. in English
The George Washington University, May 2015

Dissertation: Looking for the Picturesque: Tourism, Visual Culture, and the Literature of Travel in the Long Nineteenth Century (Defended March 27, 2015)
Committee: Jennifer Green-Lewis (chair), Maria Frawley, Judith Plotz, Daniel DeWispelare, and Nathan Hensley (Georgetown University)

M.A. in English
University of Exeter, January 2007

Dissertation: Looking through the Text: The Optics of Textual Mediation in the Literature of Travel, 1857 - 1916
Director: Ana Parejo-Vadillo (Birkbeck, University of London)
Awarded: Distinction, with Commendation for highest mark given to an M.A. dissertation in English at Exeter

B.A. in English
The University of Southern Mississippi, May 2004

Awarded: Highest Honors
Study Abroad: The British Studies Program in London, England (Summer 1999) and the Abbey Program in Pontlevoy, France (Spring 2003)